A HEALTHY AND HAPPY CITY
We enhance wellbeing through the education, care and support each person needs for their physical and mental health. Residents live in good homes where they feel safe and can thrive.

A CITY RICH IN CULTURE AND CREATIVITY
We enjoy a vibrant cultural scene that makes the most of our location, our heritage and our creative energy. We are known as a great, welcoming waterfront and city destination that brings people together.

A CITY WITH A THRIVING ECONOMY
We supercharge local businesses and entrepreneurs and attract outside investment. We build strong partnerships to develop an excellent skills base and offer brilliant career opportunities for all

A CITY OF LIFELONG LEARNING
Our young people are encouraged to develop high, positive aspirations and our adults have lifelong education opportunities that empower them and enrich their lives.

A GREEN CITY
We have excellent air quality, green spaces and sustainable transport. We use renewable energy and live healthy and active lives. We protect and enhance our land and maritime environment for the future.

A CITY WITH EASY TRAVEL
We encourage and support more walking and cycling, have excellent public transport connections and we make it easy for people to travel for work and pleasure.
